Privacy Policy

MOHERWATCH operates moherwatch.com and is responsible for the personal information described in this policy

This policy covers our online store, customer accounts, orders and communications with our team
It also explains the use of analytics and advertising technologies on our website

Information You Provide

• Orders and delivery — Your name, email address, telephone number, billing and shipping addresses, items purchased and order instructions
• Account information — Your login details, contact information, saved addresses and order history when you create or use an account
• Customer support — The details you send through our contact form, email or WhatsApp, including your message, order number and any photos or attachments
• Marketing preferences — Your email address and subscription choices if you sign up for offers or product updates

Information From Your Visit

Our website and its service providers may collect your IP address, browser and device information, approximate location derived from your IP address, cookie identifiers, referral source, pages viewed and shopping activity such as cart and purchase events

Information From Service Providers

Payment providers supply transaction and payment-status information, and delivery providers supply shipment and delivery updates
The payment details collected during checkout depend on the payment method you choose

Please do not send full payment-card details, passwords or sensitive identity documents through our contact form, email or WhatsApp

We use personal information to run our store, fulfil orders, respond to enquiries and understand how our website and advertising perform

Legal Bases Where Applicable

Where the GDPR or UK GDPR applies, processing necessary to take steps at your request or fulfil a purchase is based on a contract
We also rely on legal obligations for required records, and legitimate interests in operating a secure store, responding to enquiries and protecting legal rights, subject to your interests and rights

Consent is required for optional analytics, advertising technologies or marketing where applicable law requires it
You may withdraw consent without affecting the lawfulness of processing before withdrawal

Information needed to process payment and deliver an order is necessary to fulfil your purchase
If you do not provide it, we may be unable to complete the order or provide the requested service

Information is disclosed to the providers involved in the relevant service, including:

• Payment providers — PayPal and Stripe, depending on your selected payment method, for payment processing, transaction checks and refunds
• Delivery and fulfilment providers — To prepare, ship, track and deliver your order
• Website and support providers — Hosting, security, performance, email, customer-support and store-management services, including Cloudflare services used by our website
• Analytics and advertising providers — Google Analytics and Pinterest for the activities explained in the next section
• Professional advisers and authorities — Where necessary for legal advice, compliance with lawful requests, dispute resolution or protection of legal rights

Some providers also process information for their own purposes under their privacy policies
For more information, see the policies of PayPal, Stripe, Google and Pinterest

If you contact us on WhatsApp or follow a link to a social platform, that platform also handles information under its own privacy policy

Cookies and similar technologies help operate the store, remember preferences and measure website activity
Some information is also transmitted through tracking tags and server-based event reporting

Your Cookie & Advertising Choices

Where applicable law requires consent for optional cookies or similar tracking, you have the right to refuse or withdraw that consent
Continuing to browse is not, by itself, consent to optional tracking

Your browser lets you restrict or delete cookies, although blocking necessary cookies may affect the cart, checkout or account features
You can also review Pinterest’s personalisation settings and the controls described in Google’s Privacy Policy

Browser and platform settings have different scopes and may not stop server-based reporting
For questions about our use of these technologies or to exercise privacy rights, email [email protected]

Disclosures for personalised advertising may be treated as a “sale”, “sharing” or targeted advertising under some US state laws, even when no money is exchanged for the data
Any applicable opt-out rights are explained below

MOHERWATCH is based in China, and information may be accessed or processed in China and in countries where our service providers operate
Privacy laws in those countries may differ from those in your country

Applicable law may require a recognised transfer mechanism and additional safeguards for international transfers, such as approved contractual clauses or another authorised mechanism
You can contact us for information about the destinations and safeguards relevant to your personal information

Retention depends on the purpose of the information, the length of our relationship with you and applicable legal requirements

• Order and payment records — For fulfilment, returns, accounting, tax, disputes and applicable statutory record-keeping periods
• Account information — For the life of your account and any subsequent period required for outstanding orders, security or legal obligations
• Support correspondence — For handling the enquiry, related after-sales support and any associated dispute or legal requirement
• Marketing preferences — Until you unsubscribe or withdraw consent, with a limited record where needed to respect that choice
• Technical and analytics records — According to their operational purpose, relevant provider settings and applicable legal limits

We retain personal information only for as long as it is needed for the purposes described above or as required by law
A deletion request may not remove records we are legally required to retain

Depending on where you live and which law applies, you may have the right to:

• Ask for access to or a copy of your personal information
• Correct inaccurate or incomplete information
• Request deletion, restriction of processing or a portable copy of your data
• Object to processing based on legitimate interests and to direct marketing
• Withdraw consent where processing relies on consent
• Opt out of sale, sharing or targeted advertising where those rights apply
• Complain to the data-protection authority responsible for your jurisdiction

How To Make A Request

Email [email protected] with the subject “Privacy Request” and explain what you would like us to do
We may ask for information needed to locate your records and, where necessary and permitted by applicable law, verify your identity or an authorised representative’s authority

Requests are handled subject to applicable legal time limits, exceptions and verification requirements
Where the law gives you a right to appeal a decision, reply to our response with “Privacy Appeal”
Exercising your privacy rights will not result in unlawful discrimination

Marketing Messages

You can unsubscribe using the link in a marketing email or ask us by email to stop marketing communications
Necessary messages about purchases, delivery or account security are separate from marketing

We use technical and organisational measures intended to protect personal information from unauthorised access, misuse and loss
No online transmission or storage system can be guaranteed completely secure

Keep your account credentials private and contact us promptly if you suspect unauthorised use of your account

Our store is intended for adult shoppers and is not directed at children
If you believe a child has provided personal information without any consent required by law, contact us so we can review the information and take appropriate action

We may update this policy when our services, data practices or legal requirements change
The date at the top identifies the latest revision

Where required by law, we will provide additional notice or request consent before applying a material change to the way your information is used